CO-CEO

Yves Bougon is a visionary executive and strategic communications leader with over 20 years of experience spearheading media innovation, digital transformation, and business growth across global markets, with a particular emphasis on Asia. A seasoned expert in media, communications, and digital marketing, he has a proven track record of driving brand growth and leading high-performing teams in both corporate and startup environments. His extensive expertise encompasses transition management, digital transformation, corporate social responsibility (CSR), and fostering collaboration among multicultural stakeholders, especially in key Asian markets such as Japan, Korea, China, and Southeast Asia.

Throughout his distinguished career, Yves has held leadership roles at renowned organizations including Lagardère Active, Condé Nast, Hearst Magazines, and Mobkoi. In these roles, he successfully implemented growth strategies, launched profitable e-commerce operations, and forged strategic partnerships with industry giants such as Sumitomo Corporation, Dentsu, and Ringbell. Some of his achievements include the digital transformation of Hachette Fujingaho, one of the oldest publishers in Japan; the launch of ELLE Shop and Fujingaho Otoriyose, both ecommerce platforms; and many successful diversification projects linked to legacy media brands. He's a special adviser of Groupe Le Monde in the global development of its weekly magazine, M le magazine du Monde. 

Beyond his corporate achievements, Yves is also an active investor and interim CEO, providing strategic guidance and investment to startups in digital marketing (e.g., WeArisma), edtech (e.g., Kajou), and media.

Yves holds a Master’s degree in Business & Management from Sciences Po Paris and Paris Dauphine University, and has further enriched his global perspective through studies at Keio University in Tokyo and the Hearst Management Institute in New York. His unique blend of academic excellence, cross-cultural expertise, and hands-on leadership makes him a driving force in the ever-evolving media and digital landscape.